Foundation Certificate In Digital Marketing

2023 NEW INTAKE |  CENTEXS Kuching, Mukah, Dalat & Lawas

This programme covers the fundamentals including digital tools, technologies and its uses. Learn about email, social media and customer service. Perfect for SPM leavers and non-marketing personnel to build up their digital awareness. This certification is assessed by a one-hour exam administered by the computer-based testing partner, Pearson Vue, via its global network of test centres. With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will make students familiar with the core foundations of digital marketing.

Learning Outcome
  1. Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
  2. Develop strong foundational competencies in the following area of digital marketing:
    • Customer Journeys
    • Web Concepts and Terminology
    • User Experience
    • Social Media
    • Social Customer Service
    • Data Security
    • Data Analytics
    • Data Reporting
DMI Exam Passing Rate : 60/100
Entry Requirement

SPM with pass in English

Career Pathway
  • Entrepreneur
  • Junior Digital Marketer
  • Social Media Admin
  • Content Creator
  • Social Media Assistant


Course Structure

This course is divided into ten (6) main modules as following:

Module 1
The Digital Opportunity
Module 2
Websites and Email
Module 3
Social Media & Social Selling
Module 4
Social Customer Service
Module 5
Digital Challenges and Risks
Module 6
Digital Mindset
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Training Duration
Training Duration
1.5 months
Delivery Method
Delivery Method
Online / Physical class
Course Fee
Course Fee
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